There, under the “Edit Profile” section, you’ll see a “New” button, as shown below. For this, head to your Instagram account from the bottom right part of the app. The first option is to create a highlight from your profile. For this, Instagram gives you two options. How to add highlights on Instagramįirst, you need to create a highlight. Now that you know how can you benefit from Instagram Highlights, let’s move to the practical part, and take a look at how you can create and manage Highlights. Be creative with your content, express yourself, tell about who you are and what are your values, and show the brands you worked with to build a personal connection with your followers and attract partners.Īs an influencer, especially if you are just starting, you need all the engagement you can get, and Instagram Highlights are a great way to achieve it all while giving second life to your Stories. Branding – Highlights are a great way for you to tell your brand story.Cherry-pick the best content you’ve created to keep it accessible for your present and future audience. Longevity – Your carefully-crafted stories can have a life longer than 24 hours.Better first impression – Your highlights are at the forefront of your Instagram account, and they do a great job at giving the visitors a glimpse into what type of content you are offering, and what are they in for.Instagram Highlights are great for everyone, but for content creators, it’s double so, as they come with a number of benefits you can utilize to improve your Instagram presence. Importance of Instagram Highlights for Influencers This not only gives existing and new followers access to content that’s already been posted, but allows them to easily access it by looking in the themed highlight. Here’s how the Instagram highlights look on ViraMango’s profile:Įvery time we create and share a story, we can add them to a relevant highlight, or create a new highlight, to easily group and save the posts. Your Instagram Highlights are the first thing people will see after your bio when entering your profile, so it’s safe to say that they are the front and center of your Instagram profile. In short, Instagram Stories Highlights are Stories categorized into groups and stored at the top of a user’s profile, so that the stories can be accessed beyond 24 hours of being posted. Let’s start with understanding what Instagram highlights exactly are and how they can benefit your content creation efforts. Whether you are just starting with Instagram Stories, or are looking to improve your existing strategy, there are sure to be new ideas you can use, so make sure to read on! Introduction to Instagram Highlights In this article, you’ll learn how to create, manage, and effectively use Instagram Stories Highlights as a content creator to promote your brand and that of your partners. And just like your Instagram Stories, Feed Posts, and Reels, it’s something worth planning and strategizing about. The reason for this popularity is simple – Instagram Highlights are incredibly effective and engaging, and when used correctly, can become a powerful tool for creators and businesses to promote their products and offers. Since then, Instagram Highlights have become one of the most beloved features on the platform for regular users, influencers, and businesses alike. This lasted until the end of 2017 when Instagram introduced Highlights – a way to keep the stories on your profile even after they expire. Instagram Stories started in 2016 as temporary posts that self-destructed in 24 hours.
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